TL;DR — The direct answer
The best white label SEO companies differ most in their business model. Boostability runs a revenue-share partner program and states it serves 300+ partners and more than 30,000 active campaigns. The HOTH sells link building, content and managed SEO at wholesale prices with 100% private-label reports. SEOReseller publishes packages from $499 with no contracts and no setup fees. GHL Ops does local SEO, Google Business Profile, schema, monthly blog posts and AI search visibility from the same hour block as your GoHighLevel work, from $480/month.
A disclosure first: we are GHL Ops, and we are one of the options in this list. So every fact about another company links to that company's own page, read on November 6, 2026. If a company does not publish a figure, we say so rather than fill the gap. There are no invented scores, and we do not call ourselves the best.
What white label SEO companies do
A white label SEO company does the SEO work for your clients while your agency sells it, bills for it and stays the only name the client sees. Reports and dashboards carry your brand. The best white label SEO services differ in what they deliver (link building, content, local SEO, technical work), how they price it (packages, wholesale, revenue share or hours), and how tightly they connect to the rest of your client's marketing.
How we compared the top white label SEO companies
We started from the providers named in current "best white label SEO companies" lists, and kept those whose own website describes a white label or reseller program we could read. For each one we recorded only what its own pages state: services, pricing model, contract terms, reporting and scale. We did not buy their services or score them. Where a provider's page did not state something, the table says "Not stated".
Boostability: a partner program at scale
Boostability's white label SEO page covers SEO audits, on-site optimisation, keyword research, metadata improvements, white label content, white label link building, local SEO, and real-time analytics and reporting. Work is tracked in a white-labelled dashboard on its LaunchPad platform. The page states that Boostability is US-based and has "300+ partners worldwide, servicing more than 30,000 active client SEO campaigns" (source).
Pricing is not published on that page; it describes a flexible model in which "50%+ of generated revenue goes to partners", with the FAQ mentioning up to a 50/50 revenue share. Its homepage also offers an API for large platforms and marketplaces (source; homepage).
Fits: agencies and platforms selling SEO to many small businesses that want a partner program built for volume.
The HOTH: wholesale SEO services with private-label reports
The HOTH's reseller page says agencies can "Resell link building, content writing, and managed SEO for any number of clients". Every report is "100% private label", and one dashboard handles orders, tracking and white label reports. Pricing is described as wholesale with bulk buyer bonuses; no figures are on the reseller page (source).
Its homepage lists managed services, AI visibility, content, link building, local SEO and technical SEO, and gives a contact address in Saint Petersburg, Florida (homepage).
Fits: agencies that want to order individual SEO deliverables, such as links or content, rather than a full retainer.
SEOReseller: published packages, no contracts
SEOReseller offers white label SEO alongside PPC, Facebook Ads, TikTok Ads, link building, content and local SEO. It is one of the few that publishes a starting price: "Private label SEO packages start at $499", which it describes as wholesale pricing for you to mark up. It states "we never charge setup fees or hidden fees" and "We do not lock our resellers into contracts", with payment due each month before the service. Reporting and the client dashboard carry your branding, and it says it does not guarantee rankings because Google warns against ranking guarantees (source).
Fits: agencies that want fixed SEO packages at a known starting price with no lock-in.
GHL Ops: SEO and GEO inside the same team as your GoHighLevel builds
Our own entry, with the same rules. GHL Ops is a white-label GoHighLevel fulfillment team, and SEO is one of the services in its monthly hour block. The work: local SEO and Google Business Profile optimisation, on-page SEO and schema markup, citations and directory listings, a monthly blog programme written and published inside your client's HighLevel site, GEO for ChatGPT, Perplexity and Google AI Overviews, and monthly ranking and traffic reports, white-labelled. See how our white label SEO, GEO and AEO service works.
We do not sell fixed SEO packages. Pricing is published as hour blocks: Starter is $480/month with 40 hours ($12/hour), Growth is $1,000/month with 100 hours ($10/hour) and Scale is $1,440/month with 160 hours ($9/hour). The same hours cover GoHighLevel setup, websites, funnels, automations, Meta ads and design. Every plan is month-to-month with no setup fees and no contracts, a dedicated project manager sends daily updates over WhatsApp or Slack, and your agency owns 100% of the work delivered.
Fits: agencies whose clients' websites and CRM live in GoHighLevel and who want SEO, the site and the follow-up from one team. If you need link building at volume or fixed SEO packages, a specialist from this list is the better fit.
Best white label SEO companies compared
Every cell comes from the provider's own page, linked in the sections above. "Not stated" means the page does not say.
| Boostability | The HOTH | SEOReseller | GHL Ops | |
|---|---|---|---|---|
| Pricing model | Revenue share, 50%+ to partners | Wholesale, bulk buyer bonuses | Packages from $499 (wholesale) | Hour blocks: $480, $1,000 or $1,440/month |
| Contracts | Not stated | Not stated | No contracts, no setup fees | Month-to-month, no contracts, no setup fees |
| Services named | Audits, on-site, keywords, content, link building, local SEO | Link building, content, managed SEO, local, technical, AI visibility | SEO, link building, content, local SEO, PPC, Facebook and TikTok ads | Local SEO, Google Business Profile, schema, citations, monthly blog posts, AI search |
| White label reporting | White-labelled LaunchPad dashboard | 100% private-label reports, one dashboard | Branded reports and dashboard | Monthly ranking and traffic reports under your brand |
| Scale stated | 300+ partners, 30,000+ active campaigns | "200,000+ businesses" (reseller page) | Not stated | Team of 8+ specialists |
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Book My Free Strategy CallHow to choose the best white label SEO agency for you
The best white label SEO company for you is the one whose model fits how you already sell. Six checks:
- Match the model to how you sell. Packages suit fixed retainers, wholesale suits one-off deliverables, revenue share suits high volume, and hour blocks suit mixed work.
- Ask what is included each month. Content, links, technical fixes and local listings are often separate line items.
- Check the reporting. Is it your logo on a PDF, or a dashboard on your own domain?
- Read the contract terms. Minimum term, notice period and who keeps the content when you leave.
- Treat ranking guarantees as a red flag. SEOReseller's own page notes that Google warns against them.
- Ask about AI search. Clients increasingly ask whether ChatGPT and Google AI Overviews mention them. Ask how the provider handles schema and content for AI answers.
FAQ: best white label SEO companies
Which are the best white label SEO companies?
It depends on how you sell SEO. Boostability runs a revenue-share partner program at scale, The HOTH sells wholesale link building, content and managed SEO with private-label reports, and SEOReseller publishes packages from $499 with no contracts. GHL Ops covers local SEO, Google Business Profile, schema, blog posts and AI search from the same hour block as your GoHighLevel work.
How much do white label SEO services cost?
Published prices are rare. SEOReseller states packages start at $499. Boostability describes a revenue share with 50% or more going to partners, and The HOTH describes wholesale pricing without figures on its reseller page. GHL Ops sells hour blocks: $480/month for 40 hours, $1,000/month for 100 hours and $1,440/month for 160 hours.
What should I look for in a white label SEO company?
Clear scope, branded reporting, contract terms you can leave, and no ranking guarantees. Also check how the provider handles local SEO and AI search, and whether its work connects to your clients' website and CRM.
Does GHL Ops offer white label SEO packages?
No. GHL Ops sells monthly hour blocks rather than fixed SEO packages. The hours cover local SEO, Google Business Profile, on-page SEO and schema, citations, monthly blog posts and AI search visibility, plus any other GHL Ops service.