TL;DR — The direct answer
SEO, GEO and AEO for an agency's clients means getting each client found three ways: ranking on Google, appearing in answer engines such as Google's AI Overviews, and being recommended by ChatGPT, Perplexity and Gemini. GHL Ops does that work behind the scenes, white-label, from your monthly hour block, with a monthly report under your brand.
Your clients' customers don't only search Google any more — they ask ChatGPT and Google's AI summaries who to call. You sell the SEO; we do the work: local SEO and Google Business Profile optimisation, on-page SEO and schema markup, citations and directory listings, and a monthly blog programme written and published inside your client's HighLevel site. We also structure that content so AI search tools can read it, trust it and recommend your client by name.
What is the difference between SEO, GEO and AEO?
SEO gets a business ranked in Google's search results and map listings. AEO (answer engine optimisation) shapes content so search engines can lift it as a direct answer, as in Google's AI Overviews. GEO (generative engine optimisation) aims to get the business cited or recommended inside AI assistants such as ChatGPT, Perplexity and Gemini.
| Where the customer looks | What wins | |
|---|---|---|
| SEO | Google search results and Google Maps | Relevant pages, a complete Business Profile, consistent listings, reviews |
| AEO | Google's AI Overviews and other direct-answer features | Clear text answers to the questions customers actually ask, structured data that matches the page |
| GEO | ChatGPT, Perplexity, Gemini and other AI assistants | Content that is easy to quote, cites its sources and states facts plainly |
The three overlap more than the acronyms suggest. Google says there are no additional requirements to appear in AI Overviews or AI Mode — the SEO fundamentals still apply. That is why every engagement starts with the basics and builds the AI-search layer on top of them.
What does white-label SEO and GEO from GHL Ops include?
Six deliverables, run every month for each client you sign up, all invisible to the client and reported under your agency's name. Each one is work your team would otherwise have to staff, train and check yourself:
- Local SEO and Google Business Profile optimisation — categories, services, photos and posts
- Monthly blog posts written and published inside the client's HighLevel site
- On-page SEO and schema markup
- GEO for ChatGPT, Perplexity and Google AI Overviews — schema and content AI tools can cite
- Citations and directory listings, kept consistent
- Monthly ranking and traffic reports, white-labelled — what moved and what's next, under your logo
How do you get a client recommended by ChatGPT, Perplexity and AI Overviews?
By publishing what AI tools need in a form they can use: clear, text-based answers to the questions the client's customers ask, structured data that matches what is on the page, and the same business facts everywhere the business is listed. AI tools recommend businesses they can read, verify and quote with confidence.
In practice, that means we:
- Write each blog post and service page around a real customer question, with the direct answer first and the detail after it
- Add schema markup that describes the business, its services and its FAQs — matching the visible text, which Google's AI features guidance asks for
- Keep the name, address, phone number and services identical across the Google Business Profile, citations and directories
- Cite sources and state facts plainly instead of padding pages with sales language
That last point has research behind it. The Princeton-led study that named the field, GEO: Generative Engine Optimization (Aggarwal et al., KDD 2024), reports that GEO methods can boost visibility in generative engine responses by up to 40%. For structured data in general, Google's introduction to structured data explains how it helps Google understand a page.
Do Google reviews affect local SEO?
Yes. Google names relevance, distance and prominence as the main local ranking factors, and says that "more reviews and positive ratings can help your business's local ranking" (Google Business Profile Help).
HighLevel already has the tools to collect them. Alongside the SEO work, our automation team builds review requests and reputation flows in the client's HighLevel account — smart asks after a job is done, and negative-feedback routing so an unhappy customer reaches the business before they reach Google.
How does SEO and GEO work with GHL Ops?
You book a free strategy call, sign up, and your onboarding call happens within 24–72 hours; work starts right after it. Your dedicated project manager then runs the monthly programme for each client you hand us:
- Set-up. Google Business Profile, on-page SEO, schema and citations brought up to standard.
- Publish. Monthly blog posts written and published inside the client's HighLevel site.
- Maintain. Profile posts and photos added, listings kept consistent.
- Report. A monthly ranking and traffic report under your brand, ready to send to your client.
Daily progress updates come from your project manager over WhatsApp or Slack, so you always know what shipped and what is next.
Want to add SEO and GEO to your offer?
Book a free 30-minute strategy call. Bring a client or two and we will walk through what the monthly programme would cover for them.
Book a Free Strategy CallIs it white-label? Will you talk to my clients?
Yes, it is fully white-label: every post, page and report ships under your agency's brand, and you own 100% of the work we deliver. We never contact your clients directly, unless you ask us to run onboarding or help them with tasks — then we do it as your team, under your brand.
What does SEO and GEO cost?
SEO and GEO work draws from the same monthly hour block as every other GHL Ops service — there is no separate SEO retainer. If a month needs more, extra hours are bought in 10-hour blocks at your plan's hourly rate. Compare the plans. What you charge your client is yours to set; our guide on how much to charge clients for GoHighLevel covers pricing your services.